CAPE CORAL

A short history of Cape Coral

At the time of first European contact, during the Spanish expedition led by Juan Ponce de León, the Cape Coral area was inhabited by the Calusa. They are believed to have constructed a canoe canal that crossed the Cape Coral peninsula from Matlacha Pass to Yellow Fever Creek, a tributary of the Caloosahatchee River. The development of Cape Coral since the 1950s has destroyed all evidence of the canal. After Florida became a state in 1845, multiple pioneers started selling and buying land in what is now Cape Coral under the Homestead Act. Cape Coral's modern history began in 1957 when two brothers from Baltimore, Maryland, Leonard and Jack Rosen, flew over the peninsula known as Redfish Point, across the Caloosahatchee River near present-day Fort Myers. The brothers, who were real estate developers, purchased a 103-square-mile (270 km2) tract with a small group of partners for $678,000 and in 1958 began development of the city as a planned community.

The Gulf American Land Corporation (GALC) was formed to develop the area. GALC developed a marketing model that was a departure from traditional selling methods. Approval was secured from Lee County to master-plan the entire property into lots. Instead of listing the lots with real estate agents, GALC developed the land sales, dinner-party model, operating from banquet rooms in local hotels. People were invited to attend by offering a free dinner for two. The model, referred to as team-selling, allowed for a well-trained team to close deals in 90 minutes. Buyers would sign a contract and agree to come to the property within six months and cancel if not satisfied. Ezio Valentini, an Italian real estate developer, joined GALC and became director of sales. The program was so successful that offices were opened in 24 states, and an arrangement was made with Gulf American Airlines to fly prospective buyers to the properties from Miami.

Instead of borrowing from banks and lenders, the developers factored the sales contracts to pay for building the infrastructure. Canals were dug (without first obtaining state permits, an omission which later bankrupted GALC), streets paved, houses and businesses built.. Cape Coral was promoted like no other Florida development. Celebrities were brought in to tout the benefits of "the Cape", as it is known locally. The first building in Cape Coral was the Rosens' sales office. It was built where George's Auto now stands, at Cape Coral and Coronado Parkways. Cape Coral's first permanent resident was Kenny Schwartz, the Rosens' general manager. Cape Coral's first four homes were completed in May 1958, on Riverside and Flamingo Drives.

Development continued through the early 1960s, mostly on Redfish Point, south of Cape Coral Parkway. By 1963, the population was 2,850; 1,300 buildings had been finished or were under construction; 80 mi (130 km) of road had been built, and 160 mi (260 km) of canals had been dug. The public yacht club, a golf course, medical clinic and shopping center were up and running. A major addition for Cape Coral was the construction of the 3,400 feet (1,000 m) long Cape Coral Bridge across the Caloosahatchee River, which opened in early 1964. Before the bridge, a trip to Fort Myers was more than 20 mi (32 km) via Del Prado Boulevard and over the Edison Bridge to cross the river.

The city incorporated on August 18, 1970, and its population continued to grow rapidly until the real estate slowdown that gripped the region beginning in 2008. On September 28, 2022, Cape Coral suffered major damage when Hurricane Ian made landfall nearby.

Adapted (trimmed) from the Wikipedia article Cape Coral, Florida, revision 1378481706 by its contributors, licensed CC BY-SA 4.0.