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New London, New London, Wisconsin

NEW LONDON

Wisconsin
Shop the collection

Following the treaty which made the land available for purchase, New London was established by European-American settlers in 1852 and was named after New London, Connecticut by Reeder Smith, a founder whose father was from there. New London is the birthplace of Robert F. Morneau, Catholic bishop.

The New London Collection

Made for New London. Printed to order.

New London, Wisconsin gifts and souvenirs: 23 designs made from New London's own map, landmarks and history, from $16 to $95. Printed to order and shipped free in the USA.

PopularPrice
New London Hometown Ornament$23
New London Vintage Travel Posterfrom $40
New London Varsity Crewneckfrom $57
New London Est. Teefrom $33
New London Town Line Mugfrom $26
New London Market Tote$37
New London Hometown Ornament

New London Hometown Ornament

Ceramic keepsake, gold ribbon, in 3 styles

$23
New London Vintage Travel Poster

New London Vintage Travel Poster

Its landmark photo in a classic travel-poster layout

from $40
New London Photo Art Print

New London Photo Art Print

A local landmark photo as a gallery print

from $40
New London History Timeline Poster

New London History Timeline Poster

The town's story in dates, from its own records, for home or classroom

from $44
New London Map Placemat

New London Map Placemat

Map of local landmarks, washable fabric

$31
New London Varsity Crewneck

New London Varsity Crewneck

Heavy-blend fleece, street map printed on the back

from $57
New London Hometown Knit Sweater

New London Hometown Knit Sweater

Red heavy-blend crewneck, knit-stitch town print

from $57
New London Est. Tee

New London Est. Tee

Soft Bella+Canvas jersey

from $33
New London Est. Youth Tee

New London Est. Youth Tee

Kids' Bella+Canvas jersey, youth sizes

$30
New London Est. Toddler Tee

New London Est. Toddler Tee

Bella+Canvas toddler jersey

$29
New London Est. Baby One Piece

New London Est. Baby One Piece

Bella+Canvas baby bodysuit

$30
New London Town Line Mug

New London Town Line Mug

Glossy ceramic, dishwasher safe

from $26
New London Garden Flag

New London Garden Flag

Weatherproof, for the front walk

$31
New London Welcome Doormat

New London Welcome Doormat

24″×16″, printed coir-look fibers, rubber back

$66
New London Hometown Wood Sign

New London Hometown Wood Sign

12″×12″ printed wood, ready to hang

$48
New London Map Throw Pillow

New London Map Throw Pillow

Soft-touch, zip cover

$47
New London Landmark Photo Pillow

New London Landmark Photo Pillow

A local landmark photo with the town name, 18″×18″

$49
New London Market Tote

New London Market Tote

Sturdy all-over-print tote

$37
New London Cork Coaster

New London Cork Coaster

Glossy top, cork back

$16
New London Street Map Throw Blanket

New London Street Map Throw Blanket

Soft fleece, 50″×60″

from $72
New London Est. Tumbler

New London Est. Tumbler

20 oz, double-wall stainless

$51
New London Sanborn Map Print

New London Sanborn Map Print

The town's earliest Sanborn fire-insurance map, drawn building by building and hand-coloured, from the Library of Congress

from $44
New London New London Bridge, Spanning Embarrass River on State Trunk Highway 54 Archive Print

New London New London Bridge, Spanning Embarrass River on State Trunk Highway 54 Archive Print

From the Library of Congress collections: a historic survey drawing or photograph of the town

from $44
Hometown roll

Born in New London

By the numbers

New London over time

Population 2010: 1,610 → 2010: 7,295 → 2020: 7,348

From Wikidata (CC0).

A short history of New London

For thousands of years, this area was occupied by successive indigenous cultures. Some were known as moundbuilders, constructing a reported 72 earthworks near what is now Taylor Lake in the county, including many effigy mounds. Their descendants included the Menominee, who lived here for thousands of years. In the Menominee language this place is known as Sakēmāēwataenoh, meaning "mosquito place", likely due to its riverside location. The Menominee sold this land to the United States in the 1836 Treaty of the Cedars, which saw over four million acres of land in Wisconsin sold after years of negotiation about how to accommodate the Oneida, Stockbridge-Munsee, and Brothertown peoples who were being removed from New York to Wisconsin.

Following the treaty which made the land available for purchase, New London was established by European-American settlers in 1852 and was named after New London, Connecticut by Reeder Smith, a founder whose father was from there. Reeder Smith built the plank road between Appleton and Stevens Point. New London became a lumber center and the terminus of steamboats plying the Wolf River from Oshkosh.

The American Water Spaniel was developed as a registered breed by F. J. Pfeifer of New London. It was named the state dog in 1986.

Adapted (trimmed) from the Wikipedia article New London, Wisconsin, revision 1374771721 by its contributors, licensed CC BY-SA 4.0.

For local organizations

Are you with a New London historical society?

We share a part of every New London sale with local partners, and we'd love to print from your collection. Old photographs, maps and postcards make the best keepsakes.

Partner with us
Custom orders

Want something New London we don't make yet?

A favorite landmark, your street, a school or team, an anniversary gift, a different product. Tell us and we'll get back to you by email.

Free printables

Color New London

1 free coloring page of New London, each traced from a photo of a local landmark. Print them at home, at school or for story hour.

Nearby

Neighboring towns

Sources

New London's population was 7,348 in the 2020 U.S. Census, up from 1,610 in 2010.