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Gallo Center for the Arts, Modesto, California

MODESTO

California
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Modesto is the county seat of and the largest city in Stanislaus County, California, United States. Landmarks include Modesto City-County Airport, Gallo Center for the Arts and Modesto station. Modesto is the birthplace of George Lucas, filmmaker and philanthropist.

The Modesto Collection

Made for Modesto. Printed to order.

Modesto, California gifts and souvenirs: 36 designs made from Modesto's own map, landmarks and history, from $10 to $99. Printed to order and shipped free in the USA.

PopularPrice
Modesto Hometown Ornament$23
Modesto Landmarks Photo Posterfrom $40
Modesto Vintage Travel Posterfrom $40
Modesto Varsity Crewneckfrom $57
Modesto Est. Teefrom $33
Modesto Town Line Mugfrom $26
Modesto Hometown Ornament

Modesto Hometown Ornament

Ceramic keepsake, gold ribbon, in 4 styles

$23
Modesto Landmarks Photo Poster

Modesto Landmarks Photo Poster

Nine local landmarks, archival matte

from $40
Modesto Vintage Travel Poster

Modesto Vintage Travel Poster

Its landmark photo in a classic travel-poster layout

from $40
Modesto Photo Art Print

Modesto Photo Art Print

A local landmark photo as a gallery print

from $40
Modesto “Greetings From” Poster

Modesto “Greetings From” Poster

Classic large-letter postcard art, filled with local photos

from $40
Modesto Snapshot Collage Poster

Modesto Snapshot Collage Poster

Six local landmarks as instant photos on kraft paper

from $40
Modesto History Timeline Poster

Modesto History Timeline Poster

The town's story in dates, from its own records, for home or classroom

from $44
Modesto Map Placemat

Modesto Map Placemat

Map of local landmarks, washable fabric

$31
Modesto Varsity Crewneck

Modesto Varsity Crewneck

Heavy-blend fleece, street map printed on the back

from $57
Modesto Hometown Knit Sweater

Modesto Hometown Knit Sweater

Red heavy-blend crewneck, knit-stitch town print

from $57
Modesto Est. Tee

Modesto Est. Tee

Soft Bella+Canvas jersey

from $33
Modesto Est. Youth Tee

Modesto Est. Youth Tee

Kids' Bella+Canvas jersey, youth sizes

$30
Modesto Est. Toddler Tee

Modesto Est. Toddler Tee

Bella+Canvas toddler jersey

$29
Modesto Est. Baby One Piece

Modesto Est. Baby One Piece

Bella+Canvas baby bodysuit

$30
Modesto “Greetings From” Tee

Modesto “Greetings From” Tee

Large-letter postcard art filled with local photos

from $35
Modesto Town Line Mug

Modesto Town Line Mug

Glossy ceramic, dishwasher safe

from $26
Modesto “Greetings From” Mug

Modesto “Greetings From” Mug

Large-letter postcard art filled with local photos, 11 oz ceramic

from $29
Modesto Garden Flag

Modesto Garden Flag

Weatherproof, for the front walk

$31
Modesto Welcome Doormat

Modesto Welcome Doormat

24″×16″, printed coir-look fibers, rubber back

$66
Modesto Hometown Wood Sign

Modesto Hometown Wood Sign

12″×12″ printed wood, ready to hang

$48
Modesto Map Throw Pillow

Modesto Map Throw Pillow

Soft-touch, zip cover

$47
Modesto Landmark Photo Pillow

Modesto Landmark Photo Pillow

A local landmark photo with the town name, 18″×18″

$49
Modesto Market Tote

Modesto Market Tote

Sturdy all-over-print tote

$37
Modesto “Greetings From” Tote

Modesto “Greetings From” Tote

Large-letter postcard art on a sturdy tote

$37
Modesto “Greetings From” Trucker Cap

Modesto “Greetings From” Trucker Cap

Foam-front trucker, printed (not embroidered) with local photos

$33
Modesto Cork Coaster

Modesto Cork Coaster

Glossy top, cork back

$16
Modesto Street Map Throw Blanket

Modesto Street Map Throw Blanket

Soft fleece, 50″×60″

from $72
Modesto Snapshot Collage Blanket

Modesto Snapshot Collage Blanket

Six local landmarks as instant photos, soft fleece 50″×60″

from $76
Modesto Est. Tumbler

Modesto Est. Tumbler

20 oz, double-wall stainless

$51
Modesto Modesto City-County Airport Postcard

Modesto Modesto City-County Airport Postcard

6″×4″ postcard, glossy front

$10
Modesto Gallo Center for the Arts Postcard

Modesto Gallo Center for the Arts Postcard

6″×4″ postcard, glossy front

$10
Modesto Modesto station Postcard

Modesto Modesto station Postcard

6″×4″ postcard, glossy front

$10
Modesto McHenry Mansion Postcard

Modesto McHenry Mansion Postcard

6″×4″ postcard, glossy front

$10
Modesto Modern Woodmen Field Postcard

Modesto Modern Woodmen Field Postcard

6″×4″ postcard, glossy front

$10
Modesto Graceada Park Postcard

Modesto Graceada Park Postcard

6″×4″ postcard, glossy front

$10
Modesto Sanborn Map Print

Modesto Sanborn Map Print

The town's earliest Sanborn fire-insurance map, drawn building by building and hand-coloured, from the Library of Congress

from $44
Hometown roll

Born in Modesto

On the National Register

Historic places

Population 2010: 201,165 → 2020: 218,464

From Wikidata (CC0).

A short history of Modesto

The City of Modesto was originally a stop on the railroad connecting Sacramento to Los Angeles, built by Central Pacific Railroad. When Modesto was founded in 1870, the railroad company co-founder Mark Hopkins Jr. suggested to name it after his associate the banker William C. Ralston. Ralston asked that another name be found, and a railroad employee exclaimed loudly in Spanish that Ralston was a modest man. The railroad company co-founder Charles Crocker then named the town Modesto in recognition of Ralston's modesty.

Modesto's population exceeded 1,000 residents in 1884. With fields of grain, the nearby Tuolumne River for grain barges, and railroad traffic, the town grew. Irrigation water came from dams in the foothills, and irrigated fields of vegetables and fruit and nut trees flourished. By 1900, Modesto's population was more than 4,500. During World War II, the area provided canned goods, powdered milk, and eggs for the US armed forces and Allied forces. For the next few decades, Modesto's population grew about two percent per year, to over 100,000 in 1980 and over 200,000 in 2001.

The city's official motto, "Water Wealth Contentment Health," is emblazoned on the downtown Modesto Arch, which is featured in local photographs and postcards. The motto was selected in a contest held in 1911, with a $3 prize for the winner. (The original winning motto, "Nobody's got Modesto's goat", was later declined by town officials.) Modesto's motto is sometimes spoofed as "The land gets the water, the bankers get the wealth, the cows get contentment, and the farmers get the health."

Read the full history

Planning and environment

In 1885, Modesto enacted what is now considered to be the first zoning ordinance. The ordinance's primary goal was to keep laundries (which were primarily Chinese run), out of the city. After an arrested man filed to contest the constitutionality of the ordinance, the case escalated to the California Supreme Court which found the law to be constitutional.

In the late 1980s Modesto embarked on an update to the city's general plan pursuant to requirements of the State of California. The result was a comprehensive evaluation of alternative population and land use projections along with associated environmental impact analysis. Some of the environmental factors technically assessed were air quality, water quality, environmental noise, soil contamination and visual impacts.

Much of the soils in Modesto are classified as part of the Hanford series: (HbpA) fine sandy loam, moderately deep over silt. These soils are well-drained, moderately coarse-textured soils derived from alluvium from granitic rock. The Hanford soils are important for the production of a wide variety of irrigated orchard, field, and truck crops.

Vicinity watercourses include the Stanislaus River, the Tuolumne River, and the Dry Creek which empties into the Tuolumne River. Area groundwater, which is the principal source of water supply in the city, has been historically impaired in a fashion that is spatially variable. Water from the nearby Modesto Reservoir is now used to augment city water. In various parts of the city and its perimeter the following water pollutants have occurred from time to time: nitrates, dibromochloromethane, volatile organics, salinity, total dissolved solids and other pesticides. Each of these contaminants is not present citywide.

The EPA rates air quality in Modesto as a 23 on a scale to 100 (higher is better), making Modesto an unhealthy place to live for those with breathing difficulties. This is based on ozone alert days and number of pollutants in the air. In May 2010, Forbes magazine, in association with the American Lung Association, indicated that Modesto was one of the top 25 most polluted cities in the U.S.

Downtown revitalization

As of the 2000s, downtown Modesto (DOMO) has new attractions including the Gallo Center for the Arts and the new Downtown Plaza adjacent to Modesto Centre Plaza. Downtown Modesto has lost the Hotel Covell, the art deco Strand Theatre, and the Sears building.

Historic 10th and 11th streets, which were the original locations of the cruising featured in American Graffiti, have been designated by the City of Modesto as the Historic Cruise Route. This is now a tourist walk with information about Modesto's music, car and Graffiti culture.

In 2014, the Walk of Fame was launched on the Historic Cruise Route with markers celebrating classic legends like George Lucas, Gene Winfield, Bart Bartoni and others.

Classic Community Murals was launched by Modesto magazine ModestoView and the Peer Recovery Art Center to create a series of large scale murals celebrating the Modesto Classic Graffiti heritage. Many of these are on the Cruise Route.

New business incentives have been created to enhance facades, signage, and permitting. A promenade is being designed to create a special entertainment zone along the corridor between the Modesto Centre Plaza and the Gallo Center for the Arts and the adjacent core streets of 10th, 11th and J streets.

Adapted (trimmed) from the Wikipedia article Modesto, California, revision 1380282435 by its contributors, licensed CC BY-SA 4.0.

For local organizations

Are you with a Modesto historical society?

We share a part of every Modesto sale with local partners, and we'd love to print from your collection. Old photographs, maps and postcards make the best keepsakes.

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Custom orders

Want something Modesto we don't make yet?

A favorite landmark, your street, a school or team, an anniversary gift, a different product. Tell us and we'll get back to you by email.

Free printables

Color Modesto

9 free coloring pages of Modesto, each traced from a photo of a local landmark. Print them at home, at school or for story hour.

Nearby

Neighboring towns

Sources

Modesto's population was 218,464 in the 2020 U.S. Census, up from 201,165 in 2010.